Name
Panel Discussion 4: The Great Monetization Debate - Subscription vs. Ad-Supported
Date & Time
Thursday, September 5, 2019, 3:45 PM - 4:15 PM
Speakers
Mark Rotblat - Tubi
Richard Calacci - Pluto TV
Kathi Chandler-Payatt - The NPD Group
Jim Wilson - Premion/TEGNA
Alison Hoffman - Starz
Mark Rotblat Richard Calacci Kathi Chandler-Payatt Jim Wilson Alison Hoffman
Description
We dig deep into the issue of how to best monetize TV/video's future formats with entities who are betting on each sides of the equation - as well as hybrids attempting to straddle both.
 
Moderator: Kathi Chandler-Payatt, Executive Director, Media Entertainment Industry Analyst, The NPD Group
 
Panelists:
Mark Rotblat, CRO, Tubi
Richard Calacci, CRO, Pluto TV
Jim Wilson, President, Premion/TEGNA
Alison Hoffman, CMO, Starz