The old adage from the world of advertising is newly and acutely relevant as marketers, content creators and TV/video distribution platforms grapple with a myriad of consumer viewing options and behaviors that belie traditional forms of measurement. How does video's industrial complex evolve to ensure profitable success in the years ahead?

 

Moderator: John Batter, CEO, MarketCast
 

Panelists:   

Marty Roberts, CEO, Wicket Labs
Andre Swanston, Founder & CEO, Tru Optik

Randa Minkarah, COO, Transform

Jamie Fellows, SVP, Product Management, Amobee