Name
Panel Discussion 5: That Which Gets Measured Gets Bought?
Date & Time
Thursday, September 5, 2019, 4:20 PM - 4:50 PM
Speakers
Marty Roberts - Wicket Labs
Andre Swanston - Tru Optik
John Batter - MarketCast
Randa Minkarah - Transform
Jamie Fellows - Amobee
Marty Roberts Andre Swanston John Batter Randa Minkarah Jamie Fellows
Description
The old adage from the world of advertising is newly and acutely relevant as marketers, content creators and TV/video distribution platforms grapple with a myriad of consumer viewing options and behaviors that belie traditional forms of measurement. How does video's industrial complex evolve to ensure profitable success in the years ahead?
 
Moderator: John Batter, CEO, MarketCast
 
Panelists:   
Marty Roberts, CEO, Wicket Labs
Andre Swanston, Founder & CEO, Tru Optik
Randa Minkarah, COO, Transform
Jamie Fellows, SVP, Product Management, Amobee